0.0 Governance freeze
A+B+CDONE
7/7
- source-of-truth-register
- conflict-register
- tool-readiness-matrix
- execution-authority
- …+3 meer
Project samenvatting
Fases DONE
4/ 27
Fases IN-PROGRESS
6/ 27
Architectuur approved
10/ 10
Strategy approved
8/ 10
Questions RESOLVED
13/ 34
Blocking open
9/ 34
Git commits
58
Uren ingezet
20
Fases (16 hoofdfases + 9 sub-fases voorbereiding)
Stream A = marketing site · Stream B = intake-product · Stream C = analytics + ops dashboard
0.1 Docx-extracts
A+B+CDONE
3/3
- addendum_v3 extract
- intern_v2 extract
- prompts_v2 extract
0.2 Content reconciliation
A+B+CIN-PROGRESS
1/2
- C-01 stack-keuze (Next.js bevestigd)
- C-02 ownership-status verheldering
Blockers: Q-03 ownership-info Matthijs + Louis
0.3 Access audit
A+B+CPENDING
0/16
- 16-tool audit (Webflow, GA4, GSC, etc.)
Blockers: Vincent + Sophie input per tool
Restart na backup-restore — voorgaande werk weggedraaid.
0.4 Webflow inventory
APENDING
0/1
- Inventory: pages + collections + components + scripts + findings
Blockers: Phase 0.3 access audit
Restart na backup-restore.
0.5 Analytics baseline
CDONE
8/8
- GSC + Ahrefs 90d window
- Top organic queries + pages
- Conversie-baseline
- CPQL baseline-poging
- …+4 meer
Data behouden in repo. GSC disavow blijft actief bij Google.
0.6 Tracking gaps
CPENDING
0/1
- Events + consent + measurement-rebuild
Blockers: Phase 0.5 baseline (DONE) + GA4 MCP-connector
0.7 Competitor benchmark
CDONE
1/1
- 13 concurrenten in 5-cluster categorisatie
Blockers: Brand Radar setup (Vincent)
Cluster A/B/C/D/E voor positionering-rationale.
0.8 Stakeholder validatie
A+B+CPENDING
0/2
- Wannes Sas rol-validatie (Q-05)
- Aircall vs CallRail vendor-keuze (Q-08)
0.9 Urgent risk fixes
APENDING
0/6
- VVPR-bis 15% → 18% sitewide
- Liquidatiereserve 6,5% → 9,8%
- VVPR-bis 3e → 4e boekjaar consistency
- Calendly removal sitewide
- …+2 meer
KRITISCH: 5 van 6 items moeten redo na backup-restore (zie post-restore-redo-list-2026-05-16.md). Spam-disavow blijft actief bij Google.
1. Strategy
A+B+CIN-PROGRESS
8/10
- D-S1 Positionering "Productized Premium Safety"
- D-S2 Hero 2-line invariant
- D-S3 Primary CTA "Doe de keuzehulp"
- D-S4 3 primair ICP (IT/MC/Holding)
- …+6 meer
Blockers: D-S4 + D-S9 expliciete Vincent approval
2. IA/Funnel
APENDING
0/11
- Site-architectuur
- URL-plan
- 301-mapping
- Funnel-flow
Blockers: Phase 1 approval volledig
Spec-werk uit eerdere sessie blijft beschikbaar in repo voor hergebruik.
3. Tracking/Dashboard spec
CPENDING
0/1
- Dashboard spec marketing.meesters.ai
Blockers: Phase 0.5 + 1
4. Content audit
AIN-PROGRESS
5/5
- Per-page audit 82 URLs
- Money-pages audit (12)
- Blogs audit (64)
- Decisions matrix
- …+1 meer
Blockers: Q-A1..Q-A5 wachten op opnieuw executie
Audit-docs blijven in repo. Q-54 compliance moet redo na restore (64 blogs).
5. Intake-app spec
BIN-PROGRESS
7/26
- 05.0 Overview
- 05.1 Datamodel (Postgres + Drizzle)
- 05.2 Intake-flow + checklists
- 05.3 Simulator logic (Vincent eigen)
- …+7 meer
Blockers: DPIA template (Q-13); DPAs (Q-14); KMS keys (Q-34)
6. Calculators spec
BPENDING
0/5
- 5 calculators incl. productized deposit
Blockers: Phase 1 + Nathalie fiscaal review
7. Persona pages spec
AIN-PROGRESS
6/11
- Fase 7.0..7.5 spec (eerdere sessie)
- 07.0-07.3 mini-scope specs
- /managementvennootschap DEEP page
- /it-consultant MID page
- …+3 meer
Blockers: Q-48 freelance copywriter onboarding
8. Webflow build
APENDING
0/35
- Homepage + BV-page + tarieven + trust + persona + calc embeds
Blockers: Phase 2 + 4 + 7 + backup-strategie + per-page Vincent OK
9. Intake-app build
BPENDING
3/35
- 09.18 Non-production data policy
- 09.19 Observability
- 09.20 Calendly removal handover
- Next.js app + DPIA + security + DNS-cutover
Blockers: Phase 5 + DPIA-draft + Vintrist repo setup
10. Dashboard build
CIN-PROGRESS
1/28
- Project-voortgang dashboard (THIS)
- marketing.meesters.ai + lead enrichment agent
Blockers: Phase 3 + Phase 9 data-source
Dit dashboard is voortgang-tracker — separate van marketing.meesters.ai operations-dashboard (Phase 10 production-versie).
11. Calculators build
BPENDING
0/27
- 5 calculators + tracking + disclaimers
Blockers: Phase 6 + Phase 8 of 9
12. Legal & GDPR review
B+CPENDING
0/33
- DPIA volledig + DPA-register + risk-register + sign-off
Blockers: Phases 8 + 9 + 10 + 11 implementatie
13. Launch QA
A+B+CPENDING
0/31
- Pass/fail register + accessibility + CWV + rollback test
Blockers: Phase 12 PASS
14. Soft launch
A+B+CPENDING
0/29
- Gecontroleerde launch + weekly fix-list
Blockers: Phase 13 PASS + go/no-go
15. Post-launch
A+B+CPENDING
0/1
- EN-locale + content-iteratie + optimization-cycles
Blockers: Phase 14 stabiel
16. Operations handover
A+B+CPENDING
0/1
- Operations playbook + handover naar Meesters team
Blockers: Phase 9 + 10 stabiel
Beslissingen
Architectuur (D-A1..D-A10)
| ID | Beslissing | Score | Status | Notes |
|---|---|---|---|---|
| D-A1 | Next.js 15 (app router) + disciplined-use rules | 34/35 | ✓ APPROVED | — |
| D-A2 | Postgres + Drizzle ORM | 32/35 | ✓ APPROVED | — |
| D-A3 | Cloudflare R2 EU-Frankfurt + KMS | 30/35 | ✓ APPROVED | Pending DPA (Q-14) |
| D-A4 | Clerk auth EU-region | 30/35 | ✓ APPROVED | Pending EU-verify |
| D-A5 | Anthropic API only + €100/mo budget | 31/35 | ✓ APPROVED | — |
| D-A6 | 2-schema hybrid + envelope encryption + DB roles per service | 33/35 | ✓ APPROVED | Post-PAL consensus geflipt van 5-schema |
| D-A7 | Calculators DEFERRED (2-week deadline) | 28/35 | ✓ APPROVED | — |
| D-A8 | HITL gate (AISuggestion + HumanDecision) | 32/35 | ✓ APPROVED | — |
| D-A9 | Multi-touch attribution 40-20-40 + AI-boost | 30/35 | ✓ APPROVED | Nathalie review op Q-27 |
| D-A10 | pnpm monorepo + CODEOWNERS + import boundaries | 31/35 | ✓ APPROVED | Post-PAL consensus geflipt van multi-repo |
Strategie (D-S1..D-S10)
| ID | Beslissing | Score | Status | Notes |
|---|---|---|---|---|
| D-S1 | Positionering "Notary-ready BV-oprichting + ITAA review + Meesters bundle" | 33/35 | ✓ APPROVED | Via Q-46 + Q-53 wording-fix |
| D-S2 | 2-line invariant hero op alle money pages | 34/35 | ✓ APPROVED | Copy-update goedgekeurd |
| D-S3 | Primary CTA = "Doe de keuzehulp" (anti-Calendly) | 33/35 | ✓ APPROVED | Impliciet via page-creatie 2026-05-15 |
| D-S4 | 3 primair ICP (IT-consultant + MC + Holding) + 2 secundair Fase 15 | 30/35 | ⏳ PENDING | Wacht op expliciete Y/N |
| D-S5 | 5-tier aanbod + productized deposit met SLA + non-refundable | 32/35 | ✓ APPROVED | Via Q-51 juridisch kader |
| D-S6 | Tone gedifferentieerd per page-type + compliance checklist | 29/35 | ✓ APPROVED | Via Q-47 + Q-53 + Q-54 |
| D-S7 | 3 trust-pijlers + Fiscaal-plan kwaliteitsprotocol | 31/35 | ✓ APPROVED | Via Q-52 + Art. 5:16 WVV conform |
| D-S8 | Anti-ICP exit = €100/u adviesgesprek | 30/35 | ✓ APPROVED | Impliciet via page-creatie 2026-05-15 |
| D-S9 | EN-locale alleen /internationale-ondernemers Fase 15+ | 26/35 | ⏳ PENDING | Wacht op expliciete Y/N |
| D-S10 | Content-pivot 3-staps + distribution layer (€1k-€1.5k/mo Google Ads, 3m) | 30/35 | ✓ APPROVED | Via Q-49 + Q-50 |
Open questions register
🚨 BLOCKING
9 questions| ID | Onderwerp | Owner | Blocking voor |
|---|---|---|---|
| Q-03 | Ownership-status Matthijs + Louis | Vincent | Phase 0.3 removal-acties |
| Q-13 | DPIA template-keuze | Vincent + privacy-security-reviewer | Phase 5 security-spec finaliseren |
| Q-14 | DPA met Cloudflare R2 | Vincent | Phase 9 livegang |
| Q-15 | Webflow backup-strategie | Vincent | Phase 0.9 + Phase 8 publishes |
| Q-22 | PEP-screening leverancier | Vincent | Phase 9 livegang |
| Q-29 | Notaris-handoff KYC-flow | Vincent + Sophie | Phase 9 livegang |
| Q-30 | GDPR DSR-procedure | Vincent + Sophie | Phase 12 sign-off |
| Q-34 | KMS 2-of-3 key management | Vincent | Phase 9 livegang |
| Q-37 | Klasse 4 retention legal-hold | Vincent + Sophie | Phase 5 spec |
◐ IN-REVIEW
2 questions| ID | Onderwerp | Owner | Blocking voor |
|---|---|---|---|
| Q-11 | Liquidatiereserve 9,8% datum + retroactiviteit | Nathalie | — |
| Q-12 | Investeringsaftrek %tages per categorie | Nathalie | — |
○ OPEN
10 questions| ID | Onderwerp | Owner | Blocking voor |
|---|---|---|---|
| Q-02 | NACE-classifier integratie | Vincent | — |
| Q-04 | GA4 + GSC ownership | Vincent | — |
| Q-05 | Wannes Sas stakeholder-rol | Vincent | — |
| Q-08 | Aircall vs CallRail vendor | Vincent | — |
| Q-09 | Fid-Manager dossier-overdracht API | Vincent | — |
| Q-16 | Penneo + Fid-Manager + Instaclause credentials | Vincent | — |
| Q-23 | Anthropic API budget cap €100/mo | Vincent | — |
| Q-39 | Calendly Q1 2026 export (no-show baseline) | Vincent | — |
| Q-40 | Brand Radar setup Ahrefs | Vincent | — |
| Q-43 | GA4 MCP-connector | Vincent | — |
✓ RESOLVED
13 questions| ID | Onderwerp | Owner | Blocking voor |
|---|---|---|---|
| Q-01 | Stack-keuze (Next.js 15 canoniek) | Vincent | — |
| Q-10 | VVPR-bis 18% bronnen (ITAA-bevestigd) | Vincent | — |
| Q-17 | NL/FR/EN scope (NL primair, EN /internationale, FR meesters.be) | Vincent | — |
| Q-38 | Spam-backlink disavow ingediend | Vincent | — |
| Q-46 | Zachte aansprakelijkheidsformulering | Vincent | — |
| Q-47 | Je/jij sitewide (geen u-form) | Vincent | — |
| Q-48 | Freelance copywriter/video voor DEEP content | Vincent | — |
| Q-49 | Google Ads budget €1k-€1.5k/mo voor 3m | Vincent | — |
| Q-50 | Notary partnerships gating | Vincent | — |
| Q-51 | Productized deposit juridisch kader | Vincent | — |
| Q-52 | ITAA-claims (tekst OK, logo gating) | Vincent | — |
| Q-53 | Wording-policy schild/beschermt → risico beperken | Vincent | — |
| Q-54 | Fiscale claims voorzichtige formulering + datum review | Vincent | — |
Werklog — dagverslag
Update-protocol per CLAUDE.md §12. Brontekst in WORK-LOG.md.
2026-05-14
Project setup + strategie + eerste risk-fixes
⏱ 6u⎇ 15 commits🚀 4 publishes
Onafhankelijke strategiebepaling + 16-fase projectplan + Strategy v1.1 + PAL deep-audit architectuur + 4 urgente fiscale corrections LIVE.
Resultaten
- ✓16-fase projectstructuur in repo
- ✓PAL deep-audit Sessie 2 → 10 architectuur-beslissingen (D-A1..D-A10) goedgekeurd
- ✓Strategy v1.1 met 10 D-S beslissingen (8/10 approved)
- ✓Disavow 297 spam-refdomains ingediend bij Google
- ✓Fase 0.5 Analytics baseline 90d window
- ✓Fase 0.7 Competitor benchmark 13 spelers
- ✓Fase 0.9 fiscale corrections LIVE (VVPR-bis 18% + liquidatie 9,8%)
Setbacks / leerpunten
- ⚠Bestaande content bevatte verouderde fiscale tarieven (15% i.p.v. 18%)
- ⚠Sitewide "schild"/"bescherming"-taal botste met ITAA-deontologie → wording-policies Q-53/Q-54 vastgelegd
2026-05-15
Diepe uitvoeringsdag — 5 sub-sessies
⏱ 12u⎇ 39 commits🚀 10 publishes
Fase 0.3 access audit + Fase 0.4 Webflow inventory + Fase 4 content audit (64/64 blogs Q-54) + Fase 7 persona-pages spec + Fase 8 Sprint 1 sitewide CTA-rollout + Fase 7 mini-scope (gedeeltelijk mislukt).
Resultaten
- ✓Access audit 16 tools + Google-platforms cleaned
- ✓Webflow inventory 7 findings + 2 LIVE-fixed
- ✓64/64 blogs Q-54 compliance-block via Python topic-detection + bulk Webflow Data API
- ✓3 money-pages wording-fixes LIVE
- ✓Fase 2 IA & Funnel 11 deliverables in repo
- ✓Fase 7 Persona-pages spec 6 deliverables in repo
- ✓Fase 8 Sprint 1 sitewide CTA-transformatie + Tier 1+2 sweep
Setbacks / leerpunten
- ⚠whtml_builder ongeschikt voor Client-First layouts (3 mislukte rondes met overlappende buttons)
- ⚠/adviesgesprek + /simulator pages uiteindelijk verwijderd door Vincent wegens visuele mismatch
- ⚠Designer MCP timeout-issues → duplicate-elementen die later moesten opgeruimd worden
- ⚠Default LLM-keuze voor Webflow expertise suboptimaal — ask_webflow_ai bestond als domain-expert
2026-05-16
Backup-restore besluit + dashboard setup
⏱ 2u⎇ 4 commits🚀 0 publishes
Frustratie over geaccumuleerde suboptimale wijzigingen → besluit voor Webflow backup-restore naar 5 mei. Schone lei + dashboard setup voor management-tracking.
Resultaten
- ✓SANDBOX MCP-token uitbreiding (3 sites zichtbaar)
- ✓Template 1 cross-site copy/paste validatie (suboptimaal)
- ✓Post-restore redo-checklist in repo
- ✓Dashboard Next.js 15 setup voor masterplan voortgang-tracking
Setbacks / leerpunten
- ⚠Webflow cross-site copy/paste pakt components uit + hernoemt classes met "-N" suffix
- ⚠Backup-restore naar 5 mei rolt 10+ waardevolle wijzigingen terug (Programmawet 2026 fiscale corrections moeten redo)